Product Control Knowledge! IMPORTANT!

1: get the real deal...not a bogus steal.
The only way to guarantee authenticity is to buy Paul Mitchell at a professional
hair salon.

2: ewwww! Independent tests of counterfeit product found dangerously high levels of bacteria and other  impurities that can make you sick.

3: why pay more? Diverted product in discount, drug or grocery chains usually costs more than the real thing.

4: stop bad hair days! A leading cause of bad hair days is using the wrong hair care products. Ask your   hairdresser about the products you need to make hair look and perform its best.

pre-written news article
Fill in the blanks and send this to your local or community newspapers, put it in your salon
newsletter and post it to your salon’s Web site.
The next time you buy a professional hair product in a drugstore or grocery store, you may want to think twice. It’s either
diverted or counterfeit, and using these products could put your health at risk.
The professional hair care industry identifies product as ‘diverted’ when a professional-use-only product or a product that
requires a professional recommendation shows up on grocery, drug or Internet store shelves. In most cases, manufacturers
will guarantee professional hair care products only when purchased from a hair salon. John Paul Mitchell Systems, manufacturer
of Paul Mitchell, is one such company.
“ The professional salon industry is our only business,” said John Paul DeJoria, Chairman
and CEO of John Paul Mitchell Systems. “If you buy Paul Mitchell at a grocery
store, drug store or from the Internet, it’s not authentic and it’s not guaranteed.”
it’s a health hazard
How diverted products reach mass retail shelves is a dark story. Generally acquired through the gray or black market,
diverted products are tampered with, so what’s on the label is not necessarily what’s in the bottle.
Counterfeit products are even more dangerous. Independent tests run by FOX News found toxic levels of bacteria in the
counterfeit products it analyzed. More importantly, these types of diverted products can make their users sick enough to
require medical care. (Source: FOX News, June 2003 and independent laboratory analysis.)
it’s a steal—not a deal
Buying diverted products can actually cost more than if you purchase authentic products at a hair salon. The product
passes through so many hands before reaching a mass retailer’s shelves that a single bottle can cost as much as $3 more
than if it was purchased in a hair salon.
quote from salon owner: “We did our own price comparison by randomly shopping
local grocery stores,” said <<name of salon owner>>. “What we found was that a
bottle of <<name product>> cost $xx.00 more at the grocery store than if a client
had purchased it from us.”
it’s professional for a reason
Manufacturers invest millions of dollars to train hairdressers on the proper use of professional salon products. In turn,
hairdressers share their expertise when recommending products clients can use for their hair type and condition.
Quote from salon owner: “Our hairdressers take their work seriously and participate
in ongoing education to keep their skills sharp and their professional recommendation
legitimate,” says <<salon owner’s name>>.
(((end of story)))
For more information, please contact the John Paul Mitchell Systems Product Control Hotline at 1-888-398-8884.
<<**keep the receipts from your price comparison. If the local newspaper asks for them, you’ll be able to prove your facts.>>
caution: this shampoo may be hazardous to your health
5: spread the word!! Tell your friends about the risks of buying professional products anywhere but at a salon.

• Paul Mitchell is only guaranteed when sold by a professional hair salon.
• Profits from salon product sales make it possible to add the little extras that make the salon experience special and unique.
• Paul Mitchell product purchased in a drug store, grocery store, through the internet or at any other unauthorized outlet,
may be old, stolen, counterfeit, diverted or tampered with.
• Counterfeit hair care products were independently analyzed and found to have dangerously high levels of bacteria and other impurities—enough to make you sick. (Source: FOX News, June 10, 2003 and independent laboratory analysis)
• Clients buy product at mass retailers because they think it’s a deal—but it’s usually a steal. Diverted product changes so many hands it’s usually more expensive in a discount, grocery or drug store than at the salon. (Source: FOX News, June 10, 2003)
• Display the Paul Mitchell product control POP to reinforce your message.

Hair Myths. 101.

Hair Myth: Pulling hair into a ponytail will not cause a receding hairline however frequent ponytails in the same spot can cause hair breakage.

Hair Myth: The is no difference between salon products and drug store products. This is FALSE. Salon shampoos, conditioners and colors are often very different products than you will find in drug stores, even if it is the same brand.

Hair Myth: Shampoos only function to clean hair. In truth, Shampoo also has the ability to treat your hair for a variety of problems.... e.g Distressed hair LOVES Paul Mitchell Super Skinny Shampoo/Serum/Conditioner.

Hair Myth: You should brush your hair with a 100 strokes per day.
Before the invention of shampoo, this technique was used to spread the natural oils in the hair.

Hair Myth: Chlorine in pool water turns hair green.
In reality, chlorine is a type of bleach. It is other chemicals used to keep the water blue that can turn bleached or highlighted hair green. Shampoo Three, Paul Mitchell.

Hair Myth: Frequent trims make hair grow faster. Truth: Hair grows a half-inch per month, whether you cut it or not. Hair may grow slightly faster in the summer, but that has nothing to do with the stylist's scissors and everything to do with hormones, which do speed growth a little. One thing a trim will do and is a must: Eliminate split ends, making hair look better and healthier.

Hair Myth: Stress can make your hair fall out.

Truth: Although your hair is falling out all the time, to the tune of 50 to 120 strands per day, it's possible that you may lose a few more strands when you're "catastrophically" stressed, meaning you have had a major life change such as a divorce, lost job, or surgery, for an example. Other culprits are pregnancy or antibiotics/medicines. After a few weeks, it will almost certainly grow back.

 

Hair Myth: If you pluck out one gray hair, two or three will sprout in its place.

Truth: While this isn't true, plucking out those gray strands is a bad habit. You can damage the roots, causing infection or leaving a scar.

 

Hair Myth: You can't make flat, fine hair look full of body.

Truth: Five minutes with a set of large hot rollers will add life to straight hair.

 

Hair Myth: To get really clean hair, you must "lather, rinse, and repeat."

Truth: One thorough washing will do the trick.

Hair Myth: Rinsing with ice-cold water after a shampoo will give you shinier hair.

Truth: It might wake you up, but a dousing of cold water will have no effect on the shininess of your tresses.

 

Hair Myth: Coloring your hair causes major damage.

Truth: Products today — both at home and in the salon — are gentle enough not to weaken hair. In fact, some contain extra conditioners that may leave hair more manageable than before. Although it's not necessary, it can't hurt to consult a professional stylist the first time you do anything permanent to your hair or scalp.

 

Hair Myth: You can mend split ends with the right products.

Truth: Once they're split, that's it. The only thing you can do then is cut them off. Making split ends less noticeable by applying a product containing silicone or beeswax. It will temporarily seal ends together, making hair softer and more manageable. Try: John Paul Mitchell Gloss Drops.

 

Hair Myth: You should brush your hair 100 strokes every day.

Truth: "Brush it only to style it, because brushing pulls hairs out of their follicles and possibly weakens individual strands.

 

True or False? Massaging Your Scalp Stimulates Hair Growth

FALSE. "Scalp massage can increase blood circulation, decrease stress and help distribute the scalp's natural oils onto the hair. All of this may lead to better functioning of the cells that are creating hair follicles, so your hair grows at its optimal rate -- however, that rate will not increase. On average, hair grows a half inch every month.